Biggest Loser Competition

The company I work for is putting on a Biggest Loser Weight Competition. For this poster, I first toyed with the idea of illustrating a tape measurer or a scale but then I realized that illustrating a big belly that almost looked as big as the sun would speak much louder to all the people that need to shed a few LB's. I went for an old screen print feel and used the fonts Headline and Univers.